We like to say Graphic Design is art with a purpose. A good graphic designer has the ability to present information developed through a creative process for a particular function. It is a form of communication between your business and your audience.

What is the work of a Graphic Designer?

Graphic Designers create visual concepts, using computer software or by hand to communicate ideas that motivate, inform and enchant customers. A graphic designer creates posters, packaging, logo and marketing materials, depending on the nature of business. They do this through the strategic placement of images and text. Graphic Designers combine art and technology to communicate ideas through images or printed pages.

Here are a five reasons why you should use a graphic designer for your business?

1. Saves Time

You have enough on your plate already. Do you really have to spend time trying to come up with designs for your logo, stationery or brochure templates? A graphic designer can come up with a design or format a marketing document in a quarter of the time it will take you to do it yourself.

2. Helps You Stand Out From the Rest

Having a generic template logo or look and feel you bought cheap online is not going to help you stand out from your competition. The only way people are going to remember you and your business is if your materials stand out compared to the rest. Having a distinct brand is what is going to raise your business above your competition!

3. Keeps Your Look Consistent

If you’ve gone through the effort of hiring a designer, but then try and mimic their work on your own, your look and feel may lose it’s edge by being inconsistent. A designer will know which fonts to use where, will keep font sizes and colours consistent and ensure the overall look and feel of all your materials will consistently capture your brand.

4. Help You Get the Results You Want

Many clients have an idea of what they want their business materials to look like, but have no way to convey them. A designer will be able to get through your list of preferences and ensure that your end results will not only look the way you want but will help you achieve the goals you set out for your business materials.

Don’t start your business off on the wrong foot. Make a lasting impression with the right logo and the right marketing materials to help you get your business off the ground. Improve your image, stand out from the rest of the pack and spend some money on a graphic designer from the get go. The right designer will work with your budget and help you prioritise what items you need in the first year of your business and what you should consider as your company grows.

4. A printers sidekick

The design industry is constantly changing. As new technologies develop the range of printing options available expands, impacting everything from ink to finishing choices – sometimes rendering the previous top technology more cost-effective. A graphic designer can walk you through the options before you commit and help supply your the right artwork for print each time, saving everyone time and ensuring your end product is going to be what you are after!